Bowerman's style and design led on the introduction on the "Moon Shoe" in 1972, so named since the waffle tread was mentioned to resemble the footprints left by astronauts on the Moon.
Nike was an early adopter of World wide web advertising, electronic mail 최저가솔루션 management systems, and using broadcast and narrowcast conversation systems to produce multimedia internet marketing campaigns.
In order to refocus its business lines, Nike began divesting itself of some of its subsidiaries in the 2000s.